The logo symbol is a Walnut Leaf. The Walnut Leaf has many natural healing abilities. Walnut Leaf possesses detergent properties, and as such, it is used to cleanse the blood and alleviate scrofulous conditions, as well as acne, eczema and psoriasis, particularly in older people. It is said to relieve itching and promote the healing of the skin. It is also an antiseptic with antibacterial agents in the essential oil (juglone) that combats infectious micro-organisms and bacterial infection. The large vitamin C content in black walnut leaf is also thought to be responsible for fighting infections. It has been used historically to combat infectious poisons, venomous bites, rabid dog bites, boils and gangrene. These are only a few of its healing abilities (see more on walnuts at www.walnuts.org).
The red colour of the Walnut Leaf was taken to represent a change as in the Nature as being the hottest of the warm colours; as well as to be a symbol of courage and sacrifice and to denote purity, joy and celebration and, being the colour of happiness and prosperity for some, to attract good luck. The second reason behind the bright red is to refer to the red colour as symbol of the The International Red Cross and Red Crescent Movement (www.redcross.int). This international movement was established to protect human life and health, to ensure respect for the human being, and to prevent and alleviate human suffering, without any discrimination based on nationality, respect for the human being, and to prevent and alleviate human suffering, without any discrimination based on nationality, race, religious beliefs, class or political opinions.
The background is a dark blue. This choice was made purely to accentuate the detail of the Leaf. The typeface is garamond as being a classical typeface which bring warmth to the logo. The white colour for the typeface was chosen to bring a stark contrast to both the background and the logo.
© Ross Coghlan 2009